Integrated campaign with VisualVest
- More than 4,4 Mio. contacts
- 8.000 klicks
- 4.000 readers
- 1.400 XING members informed
VisualVest is a digital asset manager or "Robo Advisor". The term is a combination of the words robot and advisor. A Robo Advisor performs all the tasks of a human asset manager, such as compiling, monitoring and adjusting the investment strategy of its clients, among others. However, the processes are completely digitized and automated.
The challenge
Increase brand awareness
The goal of the VisualVest campaign was to increase brand awareness of the new "Robo Advisor" and generate attention for sustainable investment opportunities.
With the help of a multi-stage, integrated campaign, the finance-savvy XING user base was to be activated and excited about VisualVest.
Katja Speck, Digital Market Expert Marketing & Strategy, Visual Vest GmbH
"For a young company like VisualVest with a novel product that requires explanation, XING's content marketing products are ideal for raising awareness and building trust. XING Content Ads in particular have helped us gain a foothold in the difficult FinTech market."
The solution
XING Content Ads
13 million professionals from all industries network on XING. XING therefore represents the ideal platform for an effective campaign to raise awareness among demanding target groups. The integrated campaign included:
- Editorially created XING content ads that were displayed to members of finance-savvy industries.
- Dispatch of XING mailings for direct targeting to users' email inboxes.
- Creation of a dedicated XING Business Page for VisualVest for lead generation and qualification.
- Supporting extensive display campaign.
