FIL Fondsbank - Generating high-quality traffic
- Verweildauer 90 % höher
- CPM um 50 % geringer
- Bounce Rate um 23 % niedriger
FIL Fondsbank is one of the largest independent fund platforms in Germany. It supports independent financial advisors and private clients as well as institutional clients in implementing their investment strategy. Whether one-off investments, savings, exchange or payout plans - FIL Fondsbank's custody account solutions enable customers to implement investment strategies simply, flexibly and transparently.
The challenge
Generating interest and clarity for a complex product
FIL Fondsbank has created a valuable source for financial market updates and neutral basis for investment advice via their blog. Users can acquire basic knowledge as well as find out about current topics, updates, and services about financial markets. The challenge was to make the right target group aware of their content, including explanations on complex topics, by generating high-quality traffic through social media advertising and specific targeting.
The solution
Use XING Ads to present relevant content to the target group
XING Ads were used to generate website traffic. The variety of ad formats on the XING platform made it possible to deliver different types of content to users in a precisely tailored format. Granular targeting options ensured that relevant users were reached, interacted with the website, and stayed there longer. This served the main goal of generating qualitative traffic, and at a lower price compared to other social media channels.
To achieve this goal, we called on the services of both XING Marketing Solutions and OnlineDialog GmbH. Pooling our resources resulted in a fruitful collaboration and a resounding success.
Jens Walther, Senior Online Marketing Manager FIL Fondsbank GmbH
“Our results showed that the XING Ads campaign was a complete success. We were able to reach our target group in a targeted and cost-efficient manner. Our goals of increasing reach and dwell time on our website were easily exceeded.”
Kathrin Fischer, Senior Marketing Manager FIL Fondsbank GmbH
Conclusion:
These excellent results confirm that specific campaigns were able to reach exactly the right target groups. Analysis of the website data showed that XING target groups interacted more intensively with the website content, indicating that the content was highly relevant. Significantly higher-quality traffic was generated via the XING platform compared to similar social media platforms.
