Integrated recruiting campaign of Deutsche Bahn
- 1,5 mil. ad impressions
- 650,000 mailing recipients
- Opening rate up to 35%
- Click rate up to 6%
Deutsche Bahn positions itself as an attractive employer and invites people to exclusive recruiting events on XING.
With a targeted recruiting campaign on XING, Deutsche Bahn positions itself as an attractive employer for engineers and significantly increases the number of participants at its exclusive in-house recruiting events.
The challenge
Attractive employer
Deutsche Bahn was to be positioned as an attractive employer for engineers. Specifically, XING mailings were used to draw the attention of engineers interested in changing jobs or looking for a job to the exclusive “Backstage DB” recruiting events.
With the help of a recruiting campaign on XING, access to the Deutsche Bahn careers page was to be increased and at least 100 participants were to be recruited for the exclusive in-house recruiting events.
„It was our first campaign launched with XING Marketing Solutions and we are thrilled. Our expectations were exceeded:
We received hundreds of applications from engineers for our recruiting events within a very short time. The traffic generated via XING on our careers page and the XING profiles of our recruiters was significantly higher than we had expected.“
Michael Bütow, Head of Employer Branding, Deutsche Bahn AG
The solution
XING Mailings
22 million professionals from all industries network on XING. XING therefore represents the ideal platform for an effective recruiting campaign. The one-month XING campaign included:
- Customized target group targeting to specifically address qualified and job-seeking engineers.
- Sequential XING mailings with a co-branded look that were sent directly to the mailbox of engineers looking to change jobs.
- Display ads and content teasers on XING to intensify advertising pressure.
