Target group & media data

As the leading professional jobs network in the German-speaking world with 22 million members, XING is your partner for successful advertising campaigns. Benefit from high-quality first-party data for precise targeting of your target group.
XMS 23 Handy und Schreibutensilien

Over 22 million registered XING users 

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Page Views: 306 Mio. in DACH

289 Mio.

Page impressions in germany

7,3 Mio.

Page impressions in switzerland

9,7 Mio.

Page impressions in austria

Average length of stay

Ø 3,2 min

mobile 

Ø 7,5 min

desktop

Ø 4,0 min

combined 

Mobile use

XMS-23-Mann-auf-Sessel-mit-Handy

80% of XING users use the platform on mobile devices

XMS 23 Zielgruppe Zahlen

Characteristics of our members

Highly qualified: predominantly managers and specialists. Filter them according to demographic characteristics such as education level, career stage, industry distribution, region and age group and place your messages accurately with potential customers.

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Precise targeting through real data

Using detailed criteria based on our first-party data, you can precisely define your target group and decide who should see your messages. Set the parameters as you wish to customise the targeting to best suit your needs.

Field of activity

  • Administration, processing
  • Administration, counselling/consulting
  • Customer Service & Customer Care
  • Purchasing, materials management & logistics
  • Finance, Accounting & Controlling
  • Research, teaching & development
  • Health, medicine & social affairs
  • Graphics, Design & Architecture
  • Engineering & technical professions
  • IT & Software Development
  • Marketing & Advertising
  • Human Resources & HR
  • PR, public relations & journalism
  • Production & Crafts
  • Product Management
  • Project Management
  • Process planning & quality assurance
  • Law
  • Management & Corporate Development
  • Sales & Trade
  • Analysis & Statistics
  • Controlling & Planning
  • Other fields of activity

Region

Germany 
All regions
Baden-Wuerttemberg
Bavaria
Berlin
Brandenburg
Bremen
Hamburg
Hesse
Mecklenburg-Western Pomerania
Lower Saxony
North Rhine-Westphalia
Rhineland-Palatinate
Saarland
Saxony
Saxony-Anhalt
Schleswig-Holstein
Thuringia
Austria 
Switzerland  

Career level

All career levels
Jobseeker
Student / Intern
Career starter
With work experience
Freelance / self-employed
Manager (with and without personnel responsibility)
Director (division manager, VP, SVP etc.)
Managing director (GF, CEO etc.)
Company owner and shareholder

Job title and skills

Here you can select the job title or specific skills of your target group in the form of a keyword search.

Age range

Age groupIs your offer only relevant for a specific age group? Then you can specify this precisely. If age does not play a role in your advert, select ‘18’ to ‘No maximum age’.

Company size

All company sizes
Self-employed
1-50 employees
51-200 employees
201-1,000 employees
1,001-5,000 employees
5,000 or more employees

Industry

All industries
Architecture and construction
Automotive and vehicle construction
Banking and financial services
Advice and consulting
Energy, water and environment
Education, training and science
Health and social services
Real Estate
Industry and mechanical engineering
Internet and information technology
Consumer goods and retail
Art, culture and sport
Marketing, PR and design
Media and publishing houses
Public service, associations and organisations
Personnel services
Pharmaceuticals and medical technology
Telecommunications
Tourism and catering
Transport and logistics
Insurance
Auditing, taxes and law

Gender

All
Male
Female

Everything at a glance