Brand Safety at XING
We are committed to maintaining our quality and brand safety standards for your campaigns in the XING Audience Network. XING Marketing Solutions only works with trustworthy service providers and third-party providers for the Audience Network. We also take brand safety very seriously on XING. We support our customers in scaling their advertising campaigns and help them to reach their target group in a brand-safe environment. We take the following quality and brand safety measures to ensure that your brand is protected from fraud and offensive content in the XING Audience Network and on XING.
Partner overview for maintenance of our Brand Safety Standards
Our aim is to offer the same level of brand safety and high-quality advertising experience on XING and in the XING Audience Network.
This is why we work with brand safety partners such as Pixalate, Integral Ad Science (IAS), DoubleVerify and comScore to provide additional brand protection, particularly in the XING Audience Network.
IAS pre-bid integration automatically provides additional fraud protection and contextual brand security for all ads in the XING Audience Network.
DoubleVerify Pre-Bid Integration automatically filters out publisher traffic that violates the Global Alliance for Responsible Media (GARM) brand protection guidelines before bidding, so you can confidently deliver your ads to trusted environments.
Comscore regularly analyses billions of URLs to consider content beyond keywords by applying non-linguistic contextual profiling across numerous topics to provide an accurate assessment of security. Clients can combine different risk tolerance segments to protect campaigns based on their individual brand requirements.
As part of the Oracle Data Cloud, Grapeshot, a start-up from Cambridge, England, has developed a platform that helps to ensure brand safety, along with solutions that help brands, agencies, publishers and advertising platforms to place adverts in a more targeted way overall.
Compliance with customers' brand safety standards
White listing by the User Care Team
We regularly review trustworthy publishers with a high level of commitment and add them to our whitelist. At the same time, we can remove publishers from our network at any time if they do not fulfil our advertising guidelines.
Regardless of which product you use on the XING platform and beyond, your campaign will be placed in a brand-safe environment. Our User Care Team checks all content, campaigns and profiles in a strict control process. All content that is not ‘brand safe’ is deleted. This also applies to fake profiles or hate speech, for example. In addition, our XING editorial team only curates high-quality content from reputable publishers for XING and our industry newsletters.