XING AdManager Onboarding & FAQs

Yes. A XING profile is required to place ads.

An advertising asset is the XING Company Page associated with the customer you are setting up in the AdManager. Linking the right page helps ensure your ads appear with the correct company identity.

Ask the customer or Company Page administrator to complete the approval request. Check the asset status in the AdManager to see when it is ready to use.

Your account administrator can help add team members and manage access. If the person you need is not available to select, ask your administrator or contact XING support.

Yes. A campaign can contain different ad types.

Yes. A campaign can contain several ads with different creatives.

Not at the moment. You need to select the audience for each ad separately.

Choose the goal that best matches what you want your campaign to achieve. The ad formats available depend on the goal you select.

• Awareness: Reach a broad audience and help more people discover your brand, product or service.
  Available ad formats: Website, Video ad, XING Page, XING Page news
• Traffic: Bring more people to a specific page, such as a blog post, product page or landing page.
  Available ad formats: Website, Video ad, XING Page
• Conversions: Encourage people to make a purchase, sign up or submit a form on your website.
  Available ad formats: Website, Video ad
• Leads: Collect contact details through an email address or phone number submitted in a lead form.
  Available ad formats: Website, Lead form, Video ad
• Applicants: Promote open roles and reach professionals who may be interested in applying.
  Available ad formats: Website, Lead form, Video ad, XING Page news
• Engagement: Encourage likes, comments, shares and follows for your XING Company Page.
  Available ad formats: Video ad, XING Page, XING Page news

Yes. You can link an ad to an external landing page. If you use the XING Tracking Pixel to measure conversions, send people directly to your website rather than through a URL shortener or redirect.

There is no automated A/B testing feature. You can create several ads in a campaign with different images or text, then compare their performance. Ads from the same account do not bid against one another.

Yes. A user may see different ads from a campaign, but only one ad per page at a time.

Ads promoted by the same XING Company Page do not compete against one another within a campaign.

You choose the budget for each ad. The cost and number of clicks or impressions depend on your audience, bid, and competition in the auction.

You can choose CPC (cost per click) or CPM (cost per thousand impressions). Both billing models are also available for XING Video Ads and XING Lead Ads.

Ads targeting the same audience compete in an auction. You set the maximum amount you are willing to bid; if your ad wins, the amount charged is based on the next highest bid and does not exceed your maximum bid.

Yes. The amounts shown in the AdManager are net amounts. VAT is added to your invoice.

You receive an invoice at the beginning of each month for the clicks or impressions delivered in the previous month.

Go to the AdManager administration area and open Customer settings. Select the relevant customer and click Edit billing details. You can update the billing address and payment details there.

XING Credits are treated as a voucher. VAT is applied when credits are used to purchase ads.

There is no bid that works for every audience. After you select an audience, the AdManager shows a CPC recommendation; you can adjust your bid if your ad is not receiving the delivery you expect.

There is no universal recommended minimum. The right budget depends on your audience and overall campaign budget.

Yes. An ad may use its full budget before its runtime ends.

You can still view results for each ad. Campaign-level reporting brings the ads’ statistics together and includes reach and frequency across the campaign.

Campaign-level metrics show either the total or average for the ads in that campaign, depending on the metric.

Budgets are set for each ad, not at campaign level. The campaign overview shows the total available budget and spend.

The AdManager automatically selects which ad to show, using factors such as the bid and click-through rate.

No. A campaign-level frequency limit is not available. Frequency is limited for each ad.

Archive each ad in the campaign. You cannot archive the entire campaign at once.

Reach counts individual people who saw an ad. Impressions count total displays. One person may see an ad more than once, so impressions can exceed reach.

Go to Audiences → Create New Audience → Retargeting Audience.

No. Retargeting audiences are created from campaigns, not individual ads.

No. Further segmentation is not currently available.

When the audience status is Ready to Use, select Select Audience in the audience step of ad creation and search for the audience by name.

The audience changes as the selected time period moves forward. People whose interactions fall outside that period are removed, so the audience reach can increase or decrease over time.

Choose the criterion that best matches your campaign objective. Clicks and views represent different types of engagement, so choose the one that fits what you want to measure.

Yes. You can use eligible interactions from an active campaign to build a retargeting audience.

In the AdManager, open Tracking Pixel → Pixel Setup and follow the instructions. Add the base code to your website, then add the code for each event to the page where that event should be recorded.

Turn on tracking during campaign setup to apply it to all ads in that campaign. Once the campaign is published, event metrics appear in the campaign and ad dashboard after people trigger the events you configured.

After installing the base code, look for Validation successful in the browser console. Event data may take time to appear, and will only be recorded after someone triggers a configured event.

Available events include registrations, content views, page views, add-to-cart, lead conversions, application submissions, purchases and job applications.

The Pixel records data about the events you configure on your website, such as page views.

Use a direct URL to your website. UTM and other tracking parameters are supported. URL shorteners or redirects that replace the destination URL do not work with Pixel-based conversion tracking.

Yes. Click trackers can be added to all ad formats.

For detailed guidance on the Tracking Pixel and its implementation, see the XING Tracking Pixel guide.

A XING AdManager user with administrator permissions can set up a HubSpot connection.

1. Sign in to the AdManager with administrator credentials.
2. Go to Administration → CRM Integrations and add HubSpot.
3. Select the customers you want to connect.

When you create a Lead Ad, turn on CRM Sync and map the required XING Lead Ad fields to their HubSpot fields. If the option is unavailable, ask your AdManager administrator to connect the customer to HubSpot first.

The integration can send a contact’s name and email address, additional contact and business details, and answers to up to three custom questions, depending on the fields in your Lead Ad.

Yes. You can change the mapping. The mapping status is then shown as Custom.

Yes. You can add up to three custom questions in the Lead Ad form builder and map them for transfer to HubSpot.

Data for an unmapped field is not sent to HubSpot, and the field is marked Unmapped. First name, last name and email are automatically mapped using the default mapping if needed.

Yes. Turn off CRM Sync for that Lead Ad.

An administrator can go to Administration → CRM Integrations → Existing Connections and remove the connection. This turns off CRM Sync and permanently deletes the field mappings for Lead Ads linked to that connection.

Check the CRM integration settings and available error logs. If the issue continues, consult the documentation or contact support for the relevant platform.