MetaComp on course for growth thanks to XING Ads
- 760,000 relevant XING users
- 30 % more visitors
- Five times more leads
- New customer turnover doubled
The company’s history began almost 30 years ago in the founder’s old bedroom.
Today, MetaComp is in the top 100 IT system companies in Germany with seven different locations. To achieve its ambitious growth targets, MetaComp always takes advantage of multiple marketing channels, with XING becoming an essential part of their marketing mix.
The challenge
Awareness and lead generation
MetaComp was to be positioned as a competent IT service provider, especially among medium-sized companies and public institutions. Particular emphasis was placed on addressing IT decision-makers, who ultimately make the purchasing decisions. This is a highly sought-after target group that’s extremely difficult to reach with conventional marketing measures and involves a great deal of wastage. Other than aiming to boost reach, MetaComp also set itself the goal of establishing a scalable lead channel.
- IT decision-makers in companies who want to drive digitisation or need reliable support.
- Public institutions, e.g. educational institutions, that need IT solutions for digital teaching.
- Private individuals looking for reliable home office solutions.
The solution
XING Ads
As the largest online business network in German-speaking countries with over 21 million professionals and executives from all industries, XING offers the perfect environment for achieving these campaign goals. When it came to choosing the right marketing solution, MetaComp decided to go with XING Ads, which appear prominently on the XING homepage. Thanks to the specific targeting options in particular, MetaComp was able to extend its reach and generate leads from among the defined target group.
“XING Ads are absolutely essential to our marketing mix. They’re highly effective, allowing us to reach precisely the people we needed to. This in turn helped us generate 30% more traffic to our site and collect 5 times more leads than planned.”
Daniel Kern, Marketing Manager, MetaComp GmbH
Conclusion
Success without wastage
After just a few weeks of running the campaign, the goals were achieved and significantly exceeded. The positive experience with XING Ads inspired MetaComp GmbH: "XING Ads combine many advantages for us: they are scalable, highly efficient and bring measurable success. This makes XING an indispensable partner for us to win new customers," says Daniel Kern of MetaComp. Based on the campaign results, XING was defined by MetaComp GmbH as a main channel for the future marketing mix. Both sides thus intend to further expand and intensify the partnership.
MetaComp far exceeded its goals within just a few weeks of running the campaign. The positive experience with XING Ads proved to be a source of inspiration for MetaComp: “XING Ads provide us with numerous benefits: they’re scalable, highly effective and provide tangible success. This makes XING an indispensable partner when we look to attract new customers.” says Daniel Kern from MetaComp. In view of the campaign results, MetaComp has decided to make XING its main channel for future ad campaigns, with both parties looking to expand and build upon the existing partnership.
