Specifications for XING ad formats

Here you will find all relevant information on product folders, advert specifications and other product-related content.

XING Ads

Picture format
Recommended aspect ratio:	16:9
Minimum size:	1200 x 675 px
Formats:	JPG, PNG
Maximum file size:	10 MB
Editing in the tool:	You can crop your image to the correct aspect ratio directly in our tool.
Text
Title:	60 characters
Description:	140 characters

XING Lead Ads

Advert
Sender:	Sender can be a company profile
Image specifications:	Minimum image size 1.200 x 612 px Aspect ratio 1,96:1 Max 10 MB; JPG, PNG
Headings:	60 characters
Description:	120 characters
Button:	Selection options: Request a quote Request information Register now Join now Subscribe now Apply now Learn more Register now
Lead form
Title:	60 characters
Description:	250 characters
Introduction to the questionnaire:	90 characters
Image requirements:	Min. image size 1.200 x 612 px Aspect ratio 1,96:1 Max 10 MB; JPG, PNG
Individual questions:	90 characters
User data:	(if available, pre-filled with user profile data) User name e-mail address Street address House number - Postcode City, country Date of birth Telephone number Occupation E-mail (business), Telephone (business) Your employer
Link to your privacy policy:	200 characters
Individual privacy policy:	280 characters
Buttons:	Same text as in the display, cannot be changed
Confirmation page
Heading:	60 characters
Image:	Same as in the from, cannot be changed
Description:	170 characters
Button:	Cannot be changed

XING Video Ads

Texts and videos
Text:	80 characters
Title:	60 characters
Standard playback mode:	Video starts automatically, without sound
Subtitles:	The following formats are supported: WebVTT, SRT
Aspect ratio:	optimal 16:9, other formats are scaled to 16:9 and embedded in a black video frame
Video formats
Video formats	AVI, MOV, MP4
File Size	Max. 5GB Video Max. 10 MB Subtitles

XING Content Ads

Our requirements for the content:

Contains an image, headline and teaser text
Teaser/headline does not contain any direct advertising messages
Contains further campaign elements and corresponding call-to-action elements or further links of the customer on the website outside of XING, if applicable
Two image sizes with an aspect ratio of 16:9 desktop 250 x 144 pixels and mobile 580 x 326 pixels
Headline length: Max. 140 characters and 2 lines
Recommended headline length: 50 - 60 characters
Teaser length: Max. 160 characters

What you need

Link to the article
Image
headline
Teaser text
Clicktracker if applicable

XING Mailings

We provide three different templates in which you can insert your images and text.

We allow approx. 2 weeks for coordination, programming and feedback loops, so we need your input for the first mailing 14 days before dispatch.

What you need:

Completed template
Customer logo, cut out
Key visual/header image, min. 1280 x 800 pixels, optimally 1800 x 1200 pixels
Module images, min. 600 x 400 pixels Clicktracker if applicable

Insights teaser:

The Insights teaser is adapted from the stand-alone mailing. We use the header image of the mailing and provide suggestions for the content of the teaser.

The teaser text may contain a maximum of 160 characters.

We design the Insights teaser in your corporate colours and also integrate your logo.

What you need:

Customer logo if applicable (optional)
Clicktracker
(if you would like to track yourself)

XING Audience Network

The XING Audience Network offers you a wide range of creative design formats. In addition to banners, you can also display videos and exclusive native material.

You can find an overview of the creative specs of the individual formats here:

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