Over 22 million XING users are registered.

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Time spent on page on average: 

Ø 4 min.

Mobile

Ø 6,5 min.

Desktop

Ø 4,7 min.

Total

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Page views: 277 million

262 million

Page Impressions in Germany

6,4 million

Page Impressions in Switzerland

8,6 million

Page Impressions in Austria

(monthly data)

67% of XING users use the platform on mobile 

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Characteristics of our members

Highly qualified: predominantly executives and specialists. Filter them by demographics such as education level, career stage, industry distribution, region, and age group to accurately place your messages with potential customers.

Do you have questions about our media data, user numbers and targeting options?
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Precise targeting through detailed parameters

Using detailed criteria based on our member data, you can precisely define your target audience and decide who should see your messages.

Field of work

Administration, Consulting
Customer Service & Customer Care
Purchasing, Materials Management & Logistics
Finance, Accounting & Controlling
Research, Teaching & Development
Health, Medicine & Social Services
Graphics, Design & Architecture
Engineering & Technical Professions
IT & Software Development
Marketing & Advertising
PR, Public Relations & Journalism
Production & Craft
Product Management
Project Management
Process Planning & Quality Assurance
Law
Management & Corporate Development
Sales & Trade
Analysis & Statistics
Controlling & Planning

Regions

Germany

All regions
Baden-Wuerttemberg
Bavaria
Berlin
Brandenburg
Bremen
Hamburg
Hesse
Mecklenburg-Western Pomerania
Lower Saxony
North Rhine-Westphalia
Rhineland-Palatinate
Saarland
Saxony
Saxony-Anhalt
Schleswig-Holstein
Thuringia

Austria

Switzerland

Career level

All career levels
Job-seeking
Student / Intern
Young professional
With work experience
Freelance / self-employed
Manager (with and without personnel responsibility)
Director (Division Manager, VP, SVP etc.)
Managing director (e.g. c-level)
Company owner and shareholder

Job title and skills

Here you can select the job title or specific skills of your target group in the form of a keyword search.

Age group

Is your offer only relevant for a certain age group? Then you can specify this exactly. If age is not a factor in your ad, select "18" to "No maximum age".

Company size

All company sizes
Self-employed
1-50 employees
51-200 employees
201-1,000 employees
1,001-5,000 employees
5,000 or more employees

Industry

All industries
Architecture and construction
Automotive and vehicle manufacturing
Banking and financial services
Advice and consulting
Energy, water and environment
Education and science
Health and social services
Real Estate
Industry and engineering
Internet and Information Technology
Consumer goods and trade
Arts, culture and sports
Marketing, PR and design
Media and publishing
Public services, associations and institutions
Personnel services
Pharmaceuticals and medical technology
Telecommunications
Tourism and gastronomy
Transportation and logistics
Insurance
Auditing, taxes and law

Gender

All
Male
Female

Everything at a glance

Specifications for XING ad formats

Find all the necessary specifications and requirements of ads on XING here.

To the specifications

XING image brochure

Download our image brochure as a PDF here.

Download